IBP, Integrated Business Platform is a future-proof, omnichannel communication and booking platform for hotels and travel agents to effectively engage with their customers, enhancing the customer experience and improving revenue.

With API-led connectivity, IBP users can maximize their communications channels to provide a 360-degree customer experience through a single, unified platform, including popular social media integration such as WeChat, Line, as well as email, SMS and Chatbot.

IBP 是一个以客户为中心和极具前瞻性的营销预订一体化平台，能有效协助大型综合渡假村、连锁酒店集团以及旅行社与客户间的互动。面对市场上多变的需求，IBP的设计具有可扩展性及适应性，能够灵活地接合市面主流社交媒体以及各渠道的客户触点，包括微信、Line、APP、电子邮件、短信及聊天机器人等，让企业通过360度用户体验，以达到吸纳新客户和维系现有客户的营利目的。IBP的成熟技术和实践性能力为传统的酒店行业实现高效的数字化转型以及优化企业的投资回报率。